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Partnership

Creative Newtech Secures AT&T Brand License for Technology Infrastructure Expansion

Creative Newtech Limited (CNL) has entered into a strategic brand licensing agreement with AT&T Intellectual Property, LLC to manufacture and market technology infrastructure products. The deal marks a major expansion for the company into high-growth segments like data centers and fiber systems across India and international markets.

Close-up image of ethernet cables plugged into a network switch, showcasing IT infrastructure. Stock photo illustrating Creative Newtech's partnership story.
Photo: Brett Sayles / Pexels
Key numbers
Market Cap ₹2,278 CrSmall Cap
Revenue TTM ₹2,883 Cr50.8% Annual Growth
P/E Ratio 28.25xSector: 66.22x
1-Year Return 118.8%Price Performance

Key highlights

  • Brand license granted for AT&T-branded technology infrastructure across India, SE Asia, and the Middle East
  • Product scope includes data center solutions, fiber systems, routers, switches, and structured cabling
  • Expansion covers international territories including Africa, New Zealand, and Australia
  • Phased rollout strategy designed to leverage CNL's 30-year expertise in market development
  • Company recently reported a 91.6% QoQ growth in net profit for the quarter ended September 2026

Strategic Entry into Technology Infrastructure

Creative Newtech Limited is pivoting its business model from traditional distribution to brand-led growth through this licensing deal with AT&T Intellectual Property, LLC. Under the agreement, CNL will manage the manufacturing, marketing, and commercialisation of AT&T-branded infrastructure products. These categories include essential components for connectivity such as containment systems, copper systems, and specialized data center networking equipment like routers and racks.

The move aligns with increasing global investment in digital connectivity and enterprise networks, allowing the company to diversify its portfolio beyond its current association with over 20 global brands.

Diversification and Distribution Milestones in 2026

  • Received a ₹3,194.83 crore Advance Work Order from BSNL for the BharatNet project in Odisha in June 2026
  • Appointed PAN-India distributor for Kaspersky cybersecurity solutions in February 2026
  • Partnered with Ravel Electronics as Master Distributor for fire safety systems in June 2026
  • Secured a ₹35.89 crore smart warehousing project for the Food Corporation of India in May 2026
  • Expanded into drone technology distribution through partnerships with PDRL and Drona Aviation
  • Scheduled EGM on November 28, 2026, to approve the ₹50.50 crore acquisition of Zicom SaaS Private Limited
Creative Newtech · share price, past month

Expansion into Global Markets

The agreement provides a framework for Creative Newtech to expand its geographical footprint significantly beyond India. The designated territories include Southeast Asian countries, the Middle East, Africa, New Zealand, and Australia. This international reach is supported by the company's established omni-channel network and logistics capabilities, which already handle end-to-end services from market research to post-warranty repairs.

The phased introduction of AT&T products will test CNL's ability to scale its 'Brand Business' model, which currently contributes to an operating margin of 4.99% as of the September 2026 quarter.

Management on Growth Strategy

Creative Newtech has spent more than three decades building capabilities in technology distribution, market development and helping brands establish and grow across markets. The brand licensing agreement with AT&T represents an important addition to our Brand Business portfolio. It creates an opportunity to work with an established global brand across specified technology infrastructure categories.

— Mr. Ketan Patel, Chairman & Managing Director, Creative Newtech Limited
Earlier announcements by Creative Newtech
DateAnnouncementAmount
27 Aug 2026Distribution agreement with Drona Aviation Private Limited appointing Creative Newtech as PAN-India distributor for educational drone kits and STEM learning productsSource: creativenewtech.com–
27 Aug 2026Distribution agreement with Jupiter Electric Mobility Private Limited appointing Creative Newtech as PAN-India distributor for specialized drone batteriesSource: creativenewtech.com–
18 Jun 2026Strategic partnership with Ravel Electronics Private Limited appointing Creative Newtech as Master Distributor across India for fire alarm detection and life safety solutionsSource: creativenewtech.com–
24 Feb 2026Distribution partnership with Kaspersky to distribute consumer and enterprise cybersecurity solutions across North, West, and East IndiaSource: NSE filing–
18 Feb 2026Strategic partnership with Passenger Drone Research Limited (PDRL) as Business Growth Partner for PAN-India distribution of indigenous drone technologiesSource: business-standard.com–
06 Nov 2025Distribution partnership with Samriddhi Automations Private Limited (Sparsh) for PAN-India distribution of STQC-certified CCTV and video surveillance productsSource: NSE filing–

What to watch next

  • Shareholder approval for Zicom SaaS acquisition at the EGM on November 28, 2026
  • Phased rollout of AT&T-branded products across Southeast Asia and Middle East markets
  • Execution progress of the ₹3,194.83 crore BSNL BharatNet Middle Mile project
  • Next quarterly financial results expected in January 2027

“The AT&T brand is one of the most recognised and trusted in the world, and we take great care in how it is extended into new product categories and markets. We are pleased to welcome Creative Newtech as a licensee for specified technology infrastructure products.”

— Kelly C. Marlar, Vice President and Managing Director, AT&T Intellectual Property, LLC
Creative Newtech · financial snapshot
Share price₹1517.1
Market capitalisation₹2,278.18 Cr
Revenue (annual)₹2,704.62 Cr
Net profit (annual)₹61.87 Cr
Revenue (latest quarter)₹752.14 Cr+57.99% vs previous quarter
Net profit (latest quarter)₹25.94 Cr+91.61% vs previous quarter
P/E (TTM)28.25×Sector 66.22×
Promoter holding56.62%0.00% QoQ
FII holding0.48%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by Creative Newtech Limited announcing a Strategic Brand License Agreement with AT&T Intellectual Property, LLC. Market figures from a third-party data provider.

Read the filing ↗
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