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Partnership

Iris Clothings Shares Rise 5% in 1 Day Since Amazon Tie-Up to Expand Doreme Footprint

Iris Clothings Partners with Amazon to Expand Doreme Brand Digital Footprint

+5.11% in 1 day ₹64.58 when we broke this story → ₹67.88 at 22 Sep 2026, 10:16 AM IST

Iris Clothings Limited has entered into a strategic agreement with Amazon to list its flagship kidswear brand, Doreme, on the e-commerce platform. The partnership aims to enhance online visibility and product discoverability by leveraging Amazon’s extensive logistics and consumer reach across India.

A contemporary store interior featuring minimalist green displays with hanging clothing and plush toys. Stock photo illustrating Iris Clothings' partnership story.
Photo: BI ravencrow / Pexels
Key numbers
Market Cap ₹1,229.16 CrCap size
Revenue TTM ₹200.71 CrOperating
1-Yr Return 103.08%Stock Performance
RSI 67.22Day RSI
Order fromAmazon

Key highlights

  • Iris Clothings partners with Amazon to sell Doreme products on its digital platform
  • Agreement aims to strengthen the company’s omnichannel presence beyond traditional distribution
  • Company reported a 103.08% stock price appreciation over the past year
  • June 2026 quarterly net profit grew by 52.56% year-on-year
  • Manufacturing infrastructure includes seven in-house facilities and two warehouses

What Is the Partnership?

Iris Clothings Limited has signed a formal agreement with Amazon to retail its Doreme brand products on the global e-commerce marketplace. This collaboration is a strategic component of the company’s digital expansion roadmap, designed to improve the online discoverability of its readymade kids' wear. By integrating with Amazon’s ecosystem, Iris Clothings seeks to provide greater accessibility and convenience to customers across a broader geographic footprint.

This move builds upon the company’s existing offline retail infrastructure, which currently spans 26 states, and signifies a shift toward a more robust omnichannel business model to capture evolving consumer preferences.

What It Unlocks

The tie-up provides Iris Clothings with immediate access to Amazon’s massive consumer base and sophisticated digital logistics network. This expansion allows the Doreme brand to connect with digital-first shoppers who increasingly favor online channels over traditional wholesale distribution. Utilizing Amazon’s platform is expected to drive higher product engagement and brand visibility in the competitive children's apparel segment.

For Iris Clothings, this digital pivot serves as a critical avenue for sustainable growth, enabling the company to scale its reach without the overhead of physical retail expansion in new territories.

Financial Context

Iris Clothings currently maintains a market capitalization of ₹1,229.16 crore, with a trailing twelve-month (TTM) operating revenue of ₹200.71 crore. The company’s financial performance has shown significant momentum, with the stock price rising 103.08% over the last year. Quarterly results ending June 2026 reflected a 26.31% year-on-year growth in revenue and a 52.56% surge in net profit.

The company operates with a trailing P/E ratio of 69.94, compared to the industry average of 38.01, and carries a Durability Score of 65, reflecting a stable financial position.

Iris Clothings · share price, past month

Business Overview

  • Established in 2004 and headquartered in Howrah, West Bengal, specializing in children's apparel
  • Operates a fully integrated model with seven in-house manufacturing units and two warehouses
  • Serves a distribution network of over 140 partners across 26 Indian states
  • Flagship brand Doreme focuses on affordable fashion innovation for the kids wear segment
  • Publicly listed on the National Stock Exchange since 2018 under the symbol IRISDOREME

Management Perspective

Our partnership with Amazon marks an important milestone in strengthening Doreme’s digital footprint. We believe the platform’s extensive reach and strong consumer engagement will enhance the visibility and accessibility of our products, while enabling us to reach customers beyond our traditional distribution network.

— Mr. Santosh Ladha, Managing Director, Iris Clothings Limited

“As consumer preferences increasingly shift towards digital channels, we remain focused on building a strong omnichannel presence for Doreme and leveraging e-commerce as an important avenue for sustainable growth.”

— Mr. Santosh Ladha, Managing Director
Iris Clothings · financial snapshot
Share price₹64.58
Market capitalisation₹1,229.16 Cr
Revenue (annual)₹190.87 Cr
Net profit (annual)₹16.19 Cr
Revenue (latest quarter)₹47.24 Cr-21.89% vs previous quarter
Net profit (latest quarter)₹4.01 Cr-37.63% vs previous quarter
P/E (TTM)69.94×Sector 54.78×
Promoter holding61.17%0.00% QoQ
FII holding0%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by Iris Clothings Limited announcing a strategic partnership with Amazon for digital expansion. Market figures from a third-party data provider.

Read the filing ↗
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