Monday, 2 November 2026 NSE & BSE filings, as they land
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Product Launched

TVS Motor Enhances Premium Motorcycle Lineup for Festive Season Starting at ₹1.28 Lakh

TVS Motor Company has introduced comprehensive updates and new variants across its premium motorcycle portfolios, including the TVS Apache and TVS Ronin series. The launch coincides with the Indian festive season and includes performance upgrades, new connectivity features, and aesthetic editions available at dealerships from September 17, 2026.

A motorcyclist wearing a helmet rides down a rural road in Ranchi, India. Captured in daylight. Stock photo illustrating TVS Motor Company's product launched story.
Photo: Atish Kumar Ravi / Pexels
Key numbers
Market Cap ₹1,92,410 CrLarge Cap
Revenue TTM ₹60,155 CrOperating Revenue
ROE Annual 31.55%Efficiency Metric
RSI 36.54Relative Strength

Key highlights

  • New TVS Apache RTR 160 features Traction Control System and Hazard lamps starting at ₹1,27,990
  • Apache RTR 160 4V and 200 4V models upgraded with TFT displays and Google Map Mirroring
  • Flagship Apache 310 series receives 'Black Diamond Editions' with all-black aesthetics and keyless ride
  • TVS Ronin range expanded with a new Base+ variant featuring Dual Channel ABS at ₹1,42,490
  • Premium portfolio enhancements include front adjustable USD suspension for the RTR 200 4V
  • Total TVS Apache global community reaches milestone of over 7 million riders across 90 countries

The Product — What It Is

TVS Motor has integrated advanced racing technology into its consumer lineup, specifically targeting the 160cc to 310cc segments. The Apache RTR 160 series now includes a Traction Control System and LED TSLs, while the 4V variants gain high-resolution TFT displays equipped with Google Map Mirroring and Panic Brake Alerts. For the higher-displacement segment, the Apache RR 310 and RTR 310 Black Diamond Editions feature a specialized all-black livery and keyless ignition technology.

The Ronin portfolio sees functional upgrades such as connected clusters and Type-C charging ports across mid and top variants, alongside a new entry-level 'Base+' configuration.

Commercial Opportunity

  • Apache RTR 160 pricing starts at ₹1,27,990, targeting high-volume entry-premium buyers
  • Top-tier Apache RR 310 Black Diamond Edition priced at ₹2,87,790 for enthusiast markets
  • Expansion of the Ronin community, which currently exceeds 200,000 customers globally
  • Leveraging a 500,000-member Apache Owners Group (AOG) for brand-loyal upgrades
  • Enhanced feature sets like USD suspension and quickshifters to compete in the sub-400cc performance segment

Strategic Portfolio Enhancement

This festive season, we are further strengthening our premium motorcycle portfolio with thoughtful and meaningful enhancements designed to elevate the joy of ownership for our customers. Across TVS Apache portfolio and TVS RONIN, we remain committed to bringing together performance, technology, distinctive design and an engaging riding experience that continues to evolve with the aspirations of today’s riders.

— Mr. Vimal Sumbly, Head Business – Premium, TVS Motor Company

Financial Context

TVS Motor Company demonstrates robust financial health with an annual operating revenue of ₹56,069.52 crore for the previous fiscal year and TTM revenue reaching ₹60,154.99 crore. The company maintains a strong Return on Equity (ROE) of 31.55%, significantly higher than the sector average of 21.05%. While the stock's TTM Price-to-Earnings (P/E) ratio of 56.13 sits above the industry average of 35.04, its quarterly net profit growth of 67.11% YoY reflects aggressive scaling.

These premium product launches are central to maintaining high operating profit margins, which stood at 14.47% in the most recent quarter.

TVS Motor Company · share price, past month

Industry Context

The Indian two-wheeler industry is witnessing a significant 'premiumization' trend, where consumers are shifting from commuter segments to performance-oriented motorcycles. TVS Motor's focus on tech-heavy features like cornering ABS, cruise control, and traction control in the 160-310cc range aligns with this demand for higher safety and connectivity standards. As a global player with manufacturing facilities in India and Indonesia, and a presence in 90 countries, TVS is positioning its premium 'Track to Road' philosophy to capture market share from both domestic incumbents and international competitors in the mid-size motorcycle segment.

“With over millions of customers across 90 countries, our focus remains on building differentiated brands and creating experiences that deliver greater value, excitement and pride to every customer.”

— Mr. Vimal Sumbly, Head Business – Premium, TVS Motor Company
TVS Motor Company · financial snapshot
Share price₹4050
Market capitalisation₹1.92L Cr
Revenue (annual)₹56,069.52 Cr
Net profit (annual)₹3,018.33 Cr
Revenue (latest quarter)₹16,295.52 Cr+8.26% vs previous quarter
Net profit (latest quarter)₹1,019.43 Cr+32.13% vs previous quarter
P/E (TTM)56.13×Sector 33.29×
Promoter holding50.27%0.00% QoQ
FII holding20.45%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by TVS Motor Company announcing the launch of enhanced premium motorcycle portfolios for the 2026 festive season. Market figures from a third-party data provider.

Read the filing ↗
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