| Native FY26 Revenue | ₹267 Cr130% YoY Growth |
|---|---|
| Market Cap | ₹22,245.96 CrMid Cap |
| Revenue TTM | ₹1,716.61 CrOperating Revenue |
| RSI | 62.05Neutral Zone |
Key highlights
- Native M3 series features filters designed to last up to three years without needing routine servicing or replacements
- Product is backed by an unconditional three-year warranty and priced from ₹22,000 onwards
- The Native business segment recorded ₹267 crore in revenue for FY26, representing 130% year-on-year growth
- Net Transaction Value for the Native portfolio grew 122% year-on-year to reach ₹345 crore
- Advanced technical features include a food-grade stainless-steel tank, 100% RO purification, and app-enabled health monitoring
The Product — What It Is
The Native M3 Pro is a premium RO water purifier engineered to eliminate the need for frequent servicing through long-life filtration technology. The device features a food-grade stainless-steel storage tank and a 100% RO purification process that removes heavy metals and chemicals. Integration with the Urban Company mobile app allows users to monitor water quality and filter health in real-time.
A sleek dot-matrix smart display provides on-device updates, while the advanced mineralisation and pH balancing system are designed to restore essential nutrients and maintain optimal taste levels.
Commercial Opportunity
- Consumers can potentially save over ₹26,000 over a nine-year period due to significantly reduced maintenance costs
- The product addresses a major consumer pain point regarding the high frequency and cost of traditional RO filter replacements
- High customer trust is evidenced by a 75% renewal rate within the Native product lifecycle model
- Distribution is immediate across India through the company proprietary digital platforms and official website
Financial Context
Urban Company's Native business segment has demonstrated significant momentum, with FY26 revenue of ₹267 crore showcasing a 130% annual growth rate. This performance contributes to the company overall consolidated quarterly revenue, which reached ₹528.34 crore as of June 2026, marking a 43.86% year-on-year increase. While the company remains in a growth-focused phase with a quarterly net loss of ₹92.12 crore, the shift toward a product-plus-service model aims to enhance lifecycle value and recurring service revenue through its established professional network.
Strategic Fit
- Transitions the company from a service marketplace to a technology-enabled home appliance manufacturer
- Leverages a network of active service professionals whose average monthly net earnings reached ₹28,322 in late FY26
- Aligns with the corporate philosophy of building durable, smart, and thoughtfully designed hardware products
- Strengthens the Native brand portfolio which currently maintains an average 4.5-star customer rating across all platforms
Management Perspective
Native M3 Pro is designed to solve these pain points through long-life filtration, connected monitoring and dependable after-sales support, all backed by an unconditional three-year warranty.
“For years, the water purifier industry has normalised frequent servicing, filter replacements and high maintenance costs. We believe customers deserve a better ownership experience.”
| Share price | ₹144.25 |
|---|---|
| Market capitalisation | ₹22,245.96 Cr |
| Revenue (annual) | ₹1,555.54 Cr |
| Net profit (annual) | -₹234.81 Cr |
| Revenue (latest quarter) | ₹528.34 Cr+24.15% vs previous quarter |
| Net profit (latest quarter) | -₹92.12 Cr+42.84% vs previous quarter |
| P/E (TTM) | -66.63×Sector 33.54× |
| Promoter holding | 19.02%0.00% QoQ |
| FII holding | 55.28%Current quarter |
Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.
Exchange filing by Urban Company Limited announcing the launch of the Native M3 Pro water purifier with extended warranty and filtration life. Market figures from a third-party data provider.
