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Product Launched

Thomas Cook India Launches Zero Markup Forex Card with ₹7.5 Lakh Insurance Cover

Thomas Cook (India) Limited has relaunched its One Currency Card as the Zero Markup Forex Card to target the growing segment of digitally savvy international travelers. The card eliminates traditional forex markups and cross-currency conversion fees while allowing users to lock in exchange rates before travel.

Person using a smartphone and credit card for online shopping or payment. Stock photo illustrating Thomas Cook (India)'s product launched story.
Photo: Tima Miroshnichenko / Pexels
Key numbers
Net Profit TTM ₹218.85 CrAnnual Performance
Market Cap ₹4855.31 CrMid-cap
RSI 46.28Neutral Zone
Operating Revenue TTM ₹8398.17 CrDiversified Services

Key highlights

  • Elimination of forex markup charges during loading and purchasing of foreign exchange
  • Removal of cross-currency conversion fees for payments made beyond US Dollar denominations
  • Provision of ₹7.5 lakh complimentary insurance cover for all cardholders
  • Offers 10% cashback on popular global brands including Starbucks, Uber, and McDonald’s
  • Exclusive digital-first distribution through Blinkit, WhatsApp, and the TC Pay mobile app

The Product — What It Is

The Zero Markup Forex Card is a prepaid multi-currency solution designed to mitigate the impact of currency volatility for outbound Indian travelers. By relaunching the existing One Currency Card, Thomas Cook India now offers a product that eliminates markup fees at the time of loading. A primary feature is the ability for users to pre-load the card in US Dollars, effectively locking in the exchange rate and protecting against fluctuations in the Indian Rupee.

The card is integrated with Google Pay’s Tap & Pay for contactless transactions and provides emergency cash assistance and zero-cost card replacement for lost or stolen units across 200 countries wherever Mastercard is accepted.

Commercial Opportunity

  • Targets India's rapidly growing base of frequent international travelers and digitally native consumers
  • Competitive differentiation achieved through 10% cashback incentives on high-frequency spends like Grab and Uber
  • Exclusive digital distribution via Blinkit and WhatsApp reduces traditional physical branch overheads
  • Strategic partnership with Mastercard ensures global acceptance at millions of merchant locations
  • Revenue potential is bolstered by addressing consumer pain points regarding unpredictable exchange rate movements

Strategic Fit

This launch reinforces Thomas Cook’s positioning as a specialist in the Indian foreign exchange market. By transitioning toward digital-first platforms and offering transparent pricing models, the company aligns with shifting consumer preferences for value-conscious travel solutions. The product supports the broader group strategy of leveraging technology to enhance customer experience while stabilizing fee-based income from forex services.

It also complements the company's existing travel ecosystem, which includes leisure travel, MICE, and visa services, providing a comprehensive end-to-end financial tool for the outbound tourism segment.

Financial Context

Thomas Cook (India) maintains a resilient financial profile with a trailing twelve-month operating revenue of ₹8,398.17 crore and a net profit of ₹218.85 crore. Despite recent quarterly headwinds reflecting a 10.07% year-on-year revenue decline, the company maintains a stable durability score of 50. Promoter holding remains steady at 63.83%, indicating sustained internal confidence.

The introduction of low-friction products like the Zero Markup Card is intended to capture higher transaction volumes in the competitive travel support services sector, where Thomas Cook currently holds a market capitalization of ₹4,855.31 crore and a trailing PE of 22.19.

Thomas Cook (India) · share price, past month

“Today’s travellers are far more value-conscious and digitally savvy when it comes to international spending. Our Zero Markup Forex Card has been designed to address the very specific needs of today’s traveller by combining zero markup and zero cross-currency conversion charges with the unique advantage of locking in exchange rates before travel.”

— Mr. Deepesh Varma, Chief Business Officer – Foreign Exchange, Thomas Cook (India) Limited
Thomas Cook (India) · financial snapshot
Share price₹103.21
Market capitalisation₹4,855.31 Cr
Revenue (annual)₹8,398.17 Cr
Net profit (annual)₹218.85 Cr
Revenue (latest quarter)₹1,770.69 Cr-17.48% vs previous quarter
Net profit (latest quarter)₹38.66 Cr-7.29% vs previous quarter
P/E (TTM)22.19×Sector 34.63×
Promoter holding63.83%0.00% QoQ
FII holding7.56%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by Thomas Cook (India) Ltd announcing the launch of a new Zero Markup Forex Card. Market figures from a third-party data provider.

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