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Product Launched

Paytm Launches UPI-Integrated Split Bills Feature to Drive App Engagement

One 97 Communications Limited has introduced 'Split Bills', a new feature on the Paytm app designed for managing group expenses. The tool enables users to track, split, and settle shared costs seamlessly using integrated Paytm UPI functionality.

Two women sitting on a rooftop, enjoying wine and using smartphones together. Stock photo illustrating One 97 Communications' product launched story.
Photo: Kampus Production / Pexels
Key numbers
Market Cap ₹83,795.13 CrLarge Cap
Operating Revenue TTM ₹8,967 CrTTM Performance
Net Profit Growth 183.95%Annual YoY
RSI 59.67Neutral Zone

Key highlights

  • Launch of 'Split Bills' targeting Gen Z, students, and young professionals for shared spending management
  • Enables splitting expenses equally or by exact amount, shares, and percentages with clear balance views
  • Offers unlimited expense entries at no cost, removing the need for paid upgrades or entry limits
  • Integration with Paytm UPI allows for direct settlement with recipient details and amounts pre-filled
  • Supports recording of expenses paid via cash, cards, or other payment apps within the same group history

The Product — What It Is

The Split Bills feature is accessible via the Pay Anyone section of the Paytm app, allowing users to create dedicated groups for activities like trips, brunches, or household expenses. Users can add contacts, assign group types, and categorize spending under labels such as food, fuel, or entertainment. The interface provides a comprehensive group summary that tracks total spending, individual shares, and pending balances.

A key utility is the ability to record expenses regardless of the original payment method, including cash or external apps, ensuring a centralized ledger for group activities.

Commercial Opportunity

  • Zero-cost model with unlimited entries designed to capture market share from standalone expense-splitting applications
  • Direct UPI integration facilitates immediate settlement, reducing friction in the P2P payment cycle
  • Automated payment reminders sent directly through the app to improve user retention and daily active usage
  • Pre-filled recipient details during settlement minimize manual entry errors and enhance transaction speed
  • Consolidation of payment history encourages users to keep larger balances and transaction volumes within the Paytm ecosystem
One 97 Communications · share price, past month

Strategic Fit

This launch aligns with the company's evolution into a comprehensive financial life app, complementing existing features like Spend Summary and Hide Payments. By integrating social expense management with its core UPI infrastructure, the company aims to deepen engagement among younger demographics who frequently manage shared costs. The feature acts as a bridge between social interaction and financial transactions, reinforcing the utility of Paytm UPI as the primary settlement layer for both peer-to-peer and merchant payments.

Financial Context

One 97 Communications continues to show significant growth momentum, with annual net profit increasing by 183.95% and operating revenue reaching ₹8,967 crore on a TTM basis. The company's quarterly revenue grew by 27.67% year-over-year, outperforming the sector average of 16.3%. With a Durability Score of 70, the company is maintaining robust operational metrics while expanding its service portfolio.

The new feature launch leverages this financial stability to invest in user acquisition and ecosystem stickiness without requiring immediate direct monetization.

“Shared moments should be remembered, not spent calculating who owes whom. Paytm Split Bills gives friends a simple way to manage group expenses and settle dues through Paytm UPI, while helping us build Paytm as a financial life app for India.”

— Paytm spokesperson, One 97 Communications Limited
One 97 Communications · financial snapshot
Share price₹1307.9
Market capitalisation₹83,795.13 Cr
Revenue (annual)₹8,437.00 Cr
Net profit (annual)₹553.00 Cr
Revenue (latest quarter)₹2,448.00 Cr+8.13% vs previous quarter
Net profit (latest quarter)₹220.00 Cr+19.57% vs previous quarter
P/E (TTM)128.92×Sector 22.52×
Promoter holding0%0.00% QoQ
FII holding48.09%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by One 97 Communications Limited announcing the launch of the Paytm Split Bills feature. Market figures from a third-party data provider.

Read the filing ↗
Every One 97 Communications announcement on ALFA FilingsSee filings →

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