Saturday, 31 October 2026 NSE & BSE filings, as they land
ALFA News Straight from the exchange filing
Product Launched

Mobavenue AI Tech Launches PrsmX Advertising Platform in Philippines Market

Mobavenue AI Tech Limited has officially launched its PrsmX platform and AI-powered advertising ecosystem in the Philippines. This strategic move aims to capture growth in the Southeast Asian digital media market through an integrated full-funnel marketing approach.

Two women in hijabs discuss digital advertising in an office setting. Stock photo illustrating Mobavenue AI Tech's product launched story.
Photo: Cedric Fauntleroy / Pexels
Key numbers
Market Cap ₹1,763.18 CrSmall Cap
Net Profit Growth 2595%YoY Quarterly
Revenue TTM ₹17.6 CrOperating
Day RSI 49.57Neutral Zone

Key highlights

  • Launch of PrsmX platform in the Philippines marks a significant international expansion into Southeast Asia
  • Proprietary A3 framework covers the full customer journey including Awareness, Acquisition, and Activation
  • Platform integration spans Mobile, Connected TV, Short Dramas, OTT, and Digital Out-of-Home environments
  • Mobavenue reports an exceptional quarterly net profit growth of 2,595% year-on-year
  • Company currently serves over 150 global brands across BFSI, fintech, travel, and retail sectors

The Product — What It Is

Mobavenue's PrsmX platform serves as the Awareness pillar within its proprietary A3 framework, designed to manage fragmented consumer journeys through integrated programmatic technologies. The platform ecosystem includes SurgeX and DiscvrX for customer acquisition, while ResurgeX focuses on user activation to drive measurable outcomes. This full-funnel approach allows brands to engage audiences across Mobile, Connected TV, Short Dramas, OTT, and Digital Out-of-Home channels.

By leveraging the GMP 360 stack, the platform provides a unified interface for data integration, AI-driven decisioning, and real-time execution across global markets to improve audience reach and relevance.

Strategic Fit

The launch in the Philippines represents a critical step in MATL’s international growth strategy, specifically targeting high-growth digital markets in Southeast Asia. This expansion is designed to facilitate deeper engagement with regional advertisers, agencies, and enterprise customers through strategic relationships. The company identifies the region as a primary growth driver due to the rapid adoption of digital-first consumer engagement models and connected media consumption.

By establishing a local presence, Mobavenue aims to leverage its global customer networks and existing hubs in Singapore to scale its platform-led business model across the broader ASEAN territory.

Business Overview

  • Headquartered in Mumbai with an expanding global footprint across ASEAN, MENA, LATAM, UK, and USA
  • Operates as an AI-powered AdTech specialist connecting businesses with high-intent consumers through data-driven tech
  • Portfolio includes the proprietary A3 framework covering Awareness, Acquisition, and Activation phases of marketing
  • Serves a diverse client base of 150 plus brands in sectors like BFSI, fintech, OTT, gaming, and healthcare
  • Formerly operated under the name Lucent Industries Limited before rebranding to Mobavenue AI Tech

Financial Context

Mobavenue AI Tech Limited has demonstrated significant financial momentum, reporting a net profit growth of 2,595% year-on-year for the recent quarter. The company maintains an operating profit margin of 38.32%, reflecting high efficiency in its AdTech service delivery. With a market capitalization of ₹1,763.18 crore, the firm has seen its stock price increase by 86.58% over the past year, significantly outperforming its sector.

Despite a high TTM price-to-earnings ratio, the company’s aggressive expansion into international markets like the Philippines indicates a focus on scaling its revenue base beyond its current TTM operating revenue of ₹17.6 crore.

Mobavenue AI Tech · share price, past month
Mobavenue AI Tech · financial snapshot
Share price₹1175.45
Market capitalisation₹1,763.18 Cr
Revenue (annual)₹4.52 Cr
Net profit (annual)₹0.77 Cr
Revenue (latest quarter)₹4.37 Cr+7.15% vs previous quarter
Net profit (latest quarter)₹0.60 Cr-25.28% vs previous quarter
P/E (TTM)477.98×Sector 32.44×
Promoter holding65.6%-2.01% QoQ
FII holding0%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by Mobavenue AI Tech Limited announcing the launch of PrsmX and AI-powered advertising platforms in the Philippines. Market figures from a third-party data provider.

Read the filing ↗
All Mobavenue AI Tech filings and newsView all → Every Mobavenue AI Tech announcement on ALFA FilingsSee filings →

More from Mobavenue AI Tech

All →

More in Launches

All →