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Product Launched

Mini Diamonds India Launches Fancy Coloured Lab-Grown Jewellery via Namra Jewels

Mini Diamonds (India) Limited has officially entered the fancy coloured lab-grown diamond jewellery market through its subsidiary, Namra Jewels. This strategic expansion aims to capture the evolving demand among younger consumers for design-led and value-conscious premium jewellery.

A stunning diamond ring set against colorful gemstones on a reflective surface. Stock photo illustrating Mini Diamonds (India)'s product launched story.
Photo: Amazing Clicks by Arjun / Pexels
Key numbers
TTM Revenue ₹514.06 CrTrailing 12 Months
Market Cap ₹176.65 CrMicro Cap
Net Profit Growth 31.16%YoY Quarterly
RSI 35.04Neutral Zone

Key highlights

  • Launch of fancy shaped and coloured lab-grown diamond jewellery line
  • Executed through wholly-owned subsidiary Namra Jewels Private Limited
  • Strategic shift from polished diamond processing to branded retail offerings
  • Trailing twelve-month operating revenue stands at 514.06 crore
  • Quarterly net profit growth of 31.16 percent year-on-year to 2.84 crore

The Product — What It Is

The new collection focuses on thoughtfully designed fancy shaped and coloured lab-grown diamond jewellery, combining contemporary styling with refined craftsmanship and accessible pricing. By leveraging advanced lab-grown technology, the company offers stones in various hues and non-traditional shapes that are often prohibitively expensive in natural form. These products are positioned to provide high visual appeal and design versatility.

The line is specifically curated to appeal to a younger, fashion-forward demographic that prioritizes ethical sourcing and modern aesthetics alongside traditional luxury. This launch builds upon the company's existing manufacturing infrastructure in Mumbai, which utilizes specialized equipment for diamond cutting.

Commercial Opportunity

The lab-grown diamond market in India is witnessing significant traction as consumer preferences shift toward expressive and value-conscious luxury. By targeting both B2B and B2C channels across Indian and international markets, the company aims to scale its distribution network. The focus on accessible pricing allows the brand to reach a broader customer base that was previously priced out of the premium diamond segment.

This move into the branded jewellery space is designed to capture higher margins compared to traditional diamond processing and wholesaling, aligning with the industry's broader shift toward finished jewellery retail.

Strategic Fit

  • The collection aligns with the corporate strategy of moving up the value chain from raw processing to branded retail
  • Integration of diamond processing expertise with jewellery manufacturing creates a seamless production synergy
  • Utilizing the existing Mumbai facility hub for both cutting-edge technology and artisanal craftsmanship
  • Leveraging the wholly owned subsidiary Namra Jewels to build a differentiated presence in the lab-grown market
  • Targeting the evolving preferences of value-conscious younger buyers through accessible premium designs

Financial Context

Mini Diamonds has demonstrated robust top-line growth, with annual operating revenue increasing by 65.26 percent to 405.67 crore in the latest fiscal year. The company's quarterly performance shows continued momentum, with revenue rising 44.5 percent year-on-year to 167.2 crore. While the operating profit margin remains lean at 2.54 percent, the transition to branded jewellery is expected to influence future profitability structures.

The stock currently trades at a price-to-book value of 2.6, with a market capitalization of approximately 176.65 crore, as it seeks to set new standards in the lab-grown industry.

Mini Diamonds India · share price, past month

“Fancy shaped and Coloured lab-grown diamonds represent an exciting and emerging opportunity within the jewellery industry. Consumer preferences are steadily moving towards jewellery that is expressive, design led and value-conscious. Through Namra Jewels, we intend to introduce a line that brings together attractive designs, reliable quality and affordable pricing, thereby making premium looking diamond jewellery more accessible to new age customers.”

— Upendra N Shah, Managing Director
Mini Diamonds India · financial snapshot
Share price₹14.99
Market capitalisation₹176.65 Cr
Revenue (annual)₹405.67 Cr
Net profit (annual)₹3.30 Cr
Revenue (latest quarter)₹167.20 Cr+11.87% vs previous quarter
Net profit (latest quarter)₹2.84 Cr+8.51% vs previous quarter
P/E (TTM)39.38×Sector 52.95×
Promoter holding3.14%+0.12% QoQ
FII holding0%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by Mini Diamonds (India) Limited announcing the launch of its new jewellery line via its subsidiary. Market figures from a third-party data provider.

Read the filing ↗
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