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Product Launched

LTM Limited Unveils BlueVerse M.A.X AI Marketing Solution on Salesforce Platform

LTM Limited has introduced BlueVerse M.A.X, an end-to-end AI marketing orchestration solution developed on Salesforce’s Agentforce platform. The tool aims to help global brands deliver hyper-personalized customer experiences through a blend of autonomous AI agents and human expertise.

Vibrant red and green candlestick chart showcasing crypto market trends. Stock photo illustrating LTM's product launched story.
Photo: Rafael Minguet Delgado / Pexels
Key numbers
Market Cap ₹1,21,300.3 CrLarge Cap
Revenue TTM ₹42,307.6 CrOperating Revenue
Net Profit Growth 23.38%Quarterly YoY
RSI 38.74Neutral Zone

Key highlights

  • BlueVerse M.A.X integrates Agentforce Marketing by Salesforce for automated campaign orchestration
  • The solution provides intelligent creative workflows and pre-configured customer journeys for efficient deployment
  • LTM leverages its global workforce of over 87,000 employees across 40 countries for solution delivery
  • Company reported a 23.38 percent year-on-year growth in quarterly net profit reaching ₹1,392.3 Crore
  • Strategic partnership emphasizes location-agnostic cloud solutions and industry-specific AI tools

The Product — What It Is

BlueVerse M.A.X serves as a comprehensive Marketing-as-a-Service platform designed to bridge the gap between AI automation and manual marketing tasks. By utilizing Salesforce’s digital labor platform, Agentforce, the solution deploys autonomous AI agents that operate within existing data systems and business logic. These agents assist in real-time campaign planning, execution, and optimization.

The tool is specifically engineered for large-scale enterprises needing to maintain brand consistency while delivering personalized content across diverse geographical markets through reusable digital assets and intelligent workflows.

Strategic Fit

The launch aligns with LTM’s core identity as an AI-centric global technology services provider under the Larsen & Toubro Group. By embedding agentic AI into marketing operations, LTM strengthens its portfolio in the high-growth IT Consulting & Software sector. This collaboration with Salesforce underscores a strategic shift toward building joint AI solutions that drive operational efficiency and faster returns on investment for clients.

It leverages LTM's existing capabilities in integrated operations and business AI to provide a scalable framework for digital transformation and enterprise growth.

Financial Context

LTM Limited maintains a robust financial profile with TTM operating revenue standing at ₹42,307.6 Crore and an annual net profit of ₹5,018.1 Crore. Despite a recent decline in stock price performance, the company demonstrated strong quarterly execution with revenue growing 15.56 percent year-on-year. The operating profit margin remains healthy at 17.47 percent for the latest quarter.

With a market capitalization of ₹1,21,300.31 Crore and a high promoter holding of 68.52 percent, the company possesses the financial scale to invest in large-scale R&D initiatives like the BlueVerse platform.

LTM · share price, past month

Industry Context

The global IT services landscape is increasingly pivoting toward generative AI and automated workflows to reduce operational expenses for enterprise clients. Within the Software & Services sector, there is a rising demand for location-agnostic cloud solutions that can anticipate business needs autonomously. Industry trends suggest that brands are seeking sophisticated digital labor platforms to augment human teams rather than replace them.

LTM's entry into AI-powered marketing orchestration addresses this shift, competing in a space where sector-wide revenue growth recently averaged 12.73 percent year-on-year.

“LTM’s powerful 'Marketing-as-a-Service' solution combines the robust capabilities of Agentforce Marketing with LTM's BlueVerse AI platform, empowering businesses to achieve personalization at scale, drive operational efficiency, and secure a faster return on their investment.”

— Arundhati Bhattacharya, CEO & President, Salesforce South Asia

“With BlueVerse M.A.X, we bring agentic AI to the heart of marketing operations and are embedding intelligence across campaign planning, execution and optimisation to enable personalisation at scale, accelerate ROI, and redefine how modern marketing is run.”

— Venu Lambu, Chief Executive Officer and Managing Director, LTM
LTM · financial snapshot
Share price₹4089.4
Market capitalisation₹1.21L Cr
Revenue (annual)₹42,307.60 Cr
Net profit (annual)₹5,018.10 Cr
Revenue (latest quarter)₹11,291.70 Cr+4.74% vs previous quarter
Net profit (latest quarter)₹1,392.30 Cr+43.45% vs previous quarter
P/E (TTM)24.17×Sector 21.81×
Promoter holding68.52%-0.01% QoQ
FII holding6.63%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by LTM Limited announcing the launch of BlueVerse M.A.X, an AI Marketing Assist solution built on Salesforce. Market figures from a third-party data provider.

Read the filing ↗
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