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Product Launched

Karur Vysya Bank Launches Premium Visa Credit Card Portfolio as FY26 Profit Hits ₹2,510 Cr

Karur Vysya Bank has introduced a new suite of four premium Visa credit cards—Aura, Samara, Altura, and Eternis—designed to capture the growing affluent consumer segment. This strategic launch aligns with the bank's record-breaking financial performance in FY26, where it achieved its highest-ever annual net profit.

Close-up of a hand holding a credit card near a tablet, depicting online shopping or transaction. Stock photo illustrating Karur Vysya Bank's product launched story.
Photo: Tima Miroshnichenko / Pexels
Key numbers
Net Profit FY26 ₹2,510 CrRecord High
Market Cap ₹28,303 CrBanking Sector
Revenue TTM ₹11,074 CrOperating Income
PE Ratio 11.27Sector PE 22.97

Key highlights

  • Launched four distinct Visa card variants: Aura (Platinum), Samara (Signature), Altura (Infinite), and Eternis (Infinite)
  • The flagship Eternis card offers 10,000 welcome reward points worth ₹10,000 and luxury hotel benefits
  • Targeted features include zero foreign currency markup on select variants and 15% off business class airfare
  • Bank reported a record annual net profit of ₹2,510 crore for the fiscal year ending March 31, 2026
  • Total business stood at ₹2,14,420 crore with a network of 901 branches across India as of March 2026

The Product — What It Is

The new credit card portfolio is tiered to serve diverse lifestyle needs of emerging and established affluent customers. The Eternis and Altura variants, both on the Visa Infinite platform, focus on luxury travel and high-value rewards, offering point values where one reward point equals one rupee. The Samara (Visa Signature) and Aura (Visa Platinum) variants are positioned for premium dining and daily online shopping, featuring integrated memberships for services like Amazon Prime, Zomato Gold, and Taj Epicure.

These cards represent KVB's first major move into high-yield, lifestyle-led credit products, moving beyond traditional transaction-based banking services.

Commercial Opportunity

  • Addresses India's rapidly expanding affluent segment with rising spends in travel and dining
  • High-yield reward structures (up to 8X multipliers) designed to increase card stickiness and transaction volume
  • Strategic entry into the premium credit segment to improve Fee Income and Average Revenue Per User
  • Leverages a 2,200+ ATM and 901-branch network to cross-sell to existing high-net-worth individuals
  • Digital-first application process through the KVB DLite mobile app reduces customer acquisition costs

Strategic Management Outlook

The launch of our premium credit card portfolio marks an important step in strengthening KVB’s affluent banking proposition. Consumer spending patterns are increasingly evolving towards travel, dining and lifestyle-led experiences, and our partnership with Visa enables us to offer differentiated value propositions tailored to these emerging preferences.

— Shri Ramesh Babu, Managing Director & CEO, Karur Vysya Bank

Business and Financial Context

Founded in 1916, Karur Vysya Bank has evolved into a major private sector player with a total business size of ₹2,14,420 crore as of March 2026. The bank's credit portfolio is diversified across retail, MSME, and agricultural segments, supported by a deposit base of ₹1,15,666 crore. Financially, the bank is in a growth phase, reporting a 29.29% year-on-year increase in annual net profit.

With a current price-to-earnings ratio of 11.27, which is significantly lower than the sector average of 22.97, the bank maintains a lean valuation while scaling its premium product offerings.

Karur Vysya Bank · share price, past month

“The initial rollout for existing customers also reflects our relationship-led approach towards customer engagement.”

— Shri Ramesh Babu, Managing Director & CEO
Karur Vysya Bank · financial snapshot
Share price₹292.8
Market capitalisation₹28,303.40 Cr
Revenue (annual)₹11,074.35 Cr
Net profit (annual)₹2,510.33 Cr
Revenue (latest quarter)₹2,903.65 Cr+3.92% vs previous quarter
Net profit (latest quarter)₹724.96 Cr+5.07% vs previous quarter
P/E (TTM)11.27×Sector 22.97×
Promoter holding2.07%0.00% QoQ
FII holding19.25%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by Karur Vysya Bank Limited announcing the launch of its premium credit card portfolio on the Visa platform. Market figures from a third-party data provider.

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