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Product Launched

Heritage Foods Launches Shakes and Frozen Paneer Cubes on 35th Foundation Day

Heritage Foods Ltd has expanded its value-added dairy portfolio by launching Heritage Creamy Shakes and Frozen Malai Paneer Cubes. Unveiled on the company's 35th Foundation Day, these products aim to capture growing demand for convenient, high-quality dairy options among younger urban consumers.

Close-up of a caramel milkshake with whipped cream and biscuit topping against a salmon background. Stock photo illustrating Heritage Foods' product launched story.
Photo: Denys Gromov / Pexels
Key numbers
Market Cap ₹2,970.86 CrFMCG Sector
Revenue TTM ₹4,525.99 CrOperating Income
PE Ratio 19.79TTM Basis
Day RSI 42.01Neutral Zone

Key highlights

  • Launched Heritage Creamy Shakes in Badam and Mango variants priced at ₹40 for a 195ml glass bottle
  • Introduced Frozen Malai Paneer Cubes with an extended shelf life of six months to enhance consumer convenience
  • Product strategy specifically targets digital-savvy Gen Z and young millennial demographics
  • The launch coincides with the company entering its 35th year of operations since being founded in 1992
  • Operational network currently spans 16 states with a farm-to-home procurement model involving 500+ quality experts

The Product — What It Is

Heritage Foods has introduced two distinct product lines to its FMCG basket. The Heritage Creamy Shakes, available in Badam and Mango flavours, are packaged in 195ml glass bottles designed for on-the-go consumption. The Badam variant includes real almond bits, while the Mango version utilizes real fruit pulp.

Complementing the beverage launch, the company released Frozen Malai Paneer Cubes. This product addresses the need for long-term storage in the dairy segment by offering a six-month shelf life without compromising the texture or nutritional profile of fresh cottage cheese, catering to modern kitchen requirements.

Commercial Opportunity

  • Competitive entry into the premium dairy beverage segment with a ₹40 retail price point per unit
  • Direct targeting of the convenience-seeking Gen Z and millennial demographic through digital-first positioning
  • Expansion into the frozen foods category to leverage high-growth trends in urban household consumption
  • Utilization of existing distribution channels across 16 states to achieve rapid shelf penetration
  • Strategic shift toward higher-margin value-added products to reduce reliance on liquid milk sales
Heritage Foods · share price, past month

Strategic Portfolio Integration

Expanding the value-added dairy portfolio is central to the company's strategy to improve margins and enhance brand stickiness. The introduction of these products aligns with the recent strengthening of the procurement network and the commissioning of new chilling infrastructure. By focusing on products with longer shelf lives, such as frozen paneer and bottled shakes, Heritage Foods optimizes its supply chain efficiency and reduces waste.

This diversification supports the company's long-term goal of building resilient supply chains while providing innovative dairy solutions that meet evolving consumer preferences for health and indulgence.

Operational Agility

This year has been a true test of our operational strength and agility. From scaling our farmer procurement network and adding new chilling infrastructure to commissioning world-class processing facilities, our teams have delivered with precision and commitment.

— J. Samba Murthy, Chief Operating Officer, Heritage Foods Ltd.

“Legacy is more than longevity. It is about staying true to our founding purpose. On our 35th Foundation Day, and in the spirit of Pure Resolve, we remain focused on building a stronger future through innovation, discipline and a deep commitment to the farmer and the consumer.”

— Srideep Kesavan, CEO, Heritage Foods Ltd.

“I am proud of the progress we have made in building resilient supply chains, expanding our value-added portfolio and strengthening farmer livelihoods. The Board and management remain committed to sustainable growth, strong governance and creating long-term value for all stakeholders.”

— Brahmani Nara, Executive Director, Heritage Foods Ltd.
Heritage Foods · financial snapshot
Share price₹320.15
Market capitalisation₹2,970.86 Cr
Revenue (annual)₹4,525.99 Cr
Net profit (annual)₹150.14 Cr
Revenue (latest quarter)₹1,157.56 Cr+3.43% vs previous quarter
Net profit (latest quarter)₹23.94 Cr-30.79% vs previous quarter
P/E (TTM)19.79×Sector 46.39×
Promoter holding41.3%0.00% QoQ
FII holding2.21%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by Heritage Foods Ltd announcing the launch of new products on its 35th Foundation Day. Market figures from a third-party data provider.

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