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Product Launched

Greaves Cotton Subsidiary Launches Upgraded Ampere Magnus G Max at ₹1.09 Lakh

Greaves Electric Mobility Limited, a subsidiary of Greaves Cotton, has launched an upgraded version of its Magnus G Max electric scooter. The new model integrates the NxG.io software platform to deliver over 30 IoT-enabled features, targeting the mass-market family segment with a focus on practical connectivity.

Close-up of electric scooter handlebar featuring digital display and control buttons. Stock photo illustrating Greaves Cotton's product launched story.
Photo: Rollz International / Pexels
Key numbers
Market Cap ₹4,523.45 CrMid-cap
Revenue TTM ₹3,665.31 CrOperating Revenue
Net Profit TTM ₹99.82 CrConsolidated
Day RSI 35.73Neutral Zone

Key highlights

  • Launched at an ex-showroom price of INR 1,09,999 with a new Cinnamon Copper color option
  • Equipped with a 3 kWh LFP battery offering a real-world range exceeding 100 km
  • Integrates NxG.io platform providing Cruise Control, Hill Hold Assist, and Turn-by-Turn Navigation
  • Battery is designed for a 2,00,000 km lifecycle and backed by a 5-year or 75,000 km warranty
  • Powered by a 2.4 kW peak motor delivering 130 Nm of wheel torque and 65 kmph top speed

The Product — What It Is

The upgraded Ampere Magnus G Max is a tech-centric electric two-wheeler designed for the specific needs of the Indian commuter. It features a new 5-inch PMVA digital cluster and the Ampere Connect App, enabling functionalities such as 'Find My Scooter', geo-fencing, and remote vehicle diagnostics. Built on a chassis with 12-inch wheels, telescopic front suspension, and dual rear shock absorbers, the scooter is engineered for diverse road conditions.

The powertrain utilizes Lithium Iron Phosphate chemistry for the battery, ensuring high thermal stability and a long operational life of 2,00,000 kilometres.

Commercial Opportunity

  • Addresses the high-volume family scooter segment looking for a transition from petrol-based mobility
  • Competitive pricing at ₹1,09,999 positions the model against both premium EV rivals and mid-range ICE scooters
  • Utilizes an extensive network of 400 dealer touchpoints across India for retail and service penetration
  • Long-term ownership confidence is supported by a comprehensive 5-year battery warranty
  • Over-the-air update capability ensures the vehicle software remains current throughout its lifecycle

Strategic Fit

For Greaves Cotton, this launch reinforces the 'Mobility Solutions' pillar of its diversified engineering strategy. By upgrading its best-selling Magnus model with the NxG.io platform, the company is transitioning from hardware-only sales to a software-integrated ecosystem. This move aligns with the group's broader objective of driving electric vehicle adoption in India through its subsidiary, Greaves Electric Mobility Limited.

The addition of features like Hill Hold Assist and Cruise Control targets urban commuting pain points, strengthening the brand's competitive positioning in the rapidly evolving two-wheeler EV market.

Greaves Cotton · share price, past month

Management Insights

For Bharat, smart mobility must also be practical, dependable and easy to use every day. With the upgraded Magnus G Max, Ampere is bringing meaningful intelligence to the family scooter segment – features that help riders navigate better, ride more comfortably, locate their scooter easily and own an EV with greater confidence.

— Mr. Vikas Singh, Managing Director, Greaves Electric Mobility

Financial and Industry Context

Greaves Cotton maintains a strong financial profile with a consolidated annual revenue growth of 17.27% and a significant 83.46% increase in annual net profit. The company operates three manufacturing plants across India, providing the infrastructure necessary for scaling EV production. In the broader industry context, the shift toward electric two-wheelers is driven by total cost of ownership advantages and government incentives.

Greaves is leveraging its 165-year engineering legacy to capture market share in this segment, as evidenced by its 55.77% promoter holding and consistent investment in R&D and digital technology platforms.

“This is technology designed around real customer needs, and it strengthens our commitment to making electric mobility the first choice for customers transitioning from petrol scooters.”

— Mr. Vikas Singh, Managing Director, Greaves Electric Mobility
Greaves Cotton · financial snapshot
Share price₹194.18
Market capitalisation₹4,523.45 Cr
Revenue (annual)₹3,436.62 Cr
Net profit (annual)₹107.14 Cr
Revenue (latest quarter)₹974.12 Cr-2.61% vs previous quarter
Net profit (latest quarter)₹25.77 Cr+14.33% vs previous quarter
P/E (TTM)45.32×Sector 35.92×
Promoter holding55.77%-0.01% QoQ
FII holding1.35%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by Greaves Cotton Limited announcing the launch of the upgraded Ampere Magnus G Max electric scooter. Market figures from a third-party data provider.

Read the filing ↗
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