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Partnership

JOJO Ltd Partners With Samsung to Launch Native Gujarati Channel on Samsung TV Plus

JOJO Ltd has entered into a strategic distribution agreement with Samsung India Electronics Pvt. Ltd. to integrate the JOJO TV channel into the Samsung TV Plus platform. This move marks the company's debut as a native channel on smart TVs, providing direct access to its Gujarati content library for Samsung users across India.

Close-up of a smartphone displaying a chat app interface with a backlit keyboard in the background. Stock photo illustrating JOJO's partnership story.
Photo: Zulfugar Karimov / Pexels
Key numbers
Revenue Growth YoY 313.93%Annual
Market Cap ₹1,498.53 CrMedia Sector
Net Profit TTM ₹7.02 CrTrailing 12 Months
Day RSI 81.14Overbought Zone

Key highlights

  • JOJO TV will be pre-integrated across Samsung's range of broadband-enabled smart televisions and connected devices
  • The channel will function as a native distribution surface, requiring no additional setup or app downloads by users
  • Partnership focuses on distributing JOJO's specialized Gujarati language content catalogue to a national audience
  • Company reported a significant annual revenue growth of 313.93% reaching ₹24.01 Cr in the latest fiscal year
  • Stock performance shows a 1-year return of 114.77% with a current market capitalization of ₹1,498.53 Cr

What Is the Partnership?

JOJO Ltd has executed a channel partner agreement with Samsung India Electronics Pvt. Ltd. to feature the JOJO TV channel on Samsung TV Plus.

This platform is Samsung's proprietary streaming service that comes natively embedded in its smart televisions. Unlike traditional app-based models, this integration allows the JOJO TV channel to be part of the default television experience. The agreement ensures the channel is available immediately upon device activation without requiring user-initiated installations or subscriptions.

This partnership specifically targets the expansion of JOJO's Gujarati content reach through one of India's most distributed smart TV ecosystems.

What It Unlocks

  • Direct placement on the native television screen as a pre-integrated channel across India
  • Access to a distribution surface distinct from traditional subscription-led or app-based platforms
  • Streamlined user experience by removing the friction of manual app setup or registration
  • Strategic entry into the Free Ad-Supported Streaming TV (FAST) segment through a global hardware leader
  • Enhanced visibility for the company's Gujarati language content catalogue in the digital broadcasting space

Financial Context

JOJO Ltd has demonstrated robust financial momentum, with annual net profit growing by 438.4% to ₹5.62 Cr. The company's operating revenue for the year stood at ₹24.01 Cr, supported by an operating profit margin of 44.82% in the most recent quarter. While the stock's P/E TTM of 213.39 sits above the industry average of 35.71, its PEG ratio of 0.03 indicates growth relative to earnings.

The company maintains a strong promoter holding of 67.79% and has seen its stock price rise from a 3-year low of ₹14.12 to a recent high of ₹230.

JOJO · share price, past month

Industry Landscape

The Indian media and entertainment industry is increasingly shifting toward digital-first distribution, with regional content driving significant engagement. Smart TV adoption is accelerating, creating a demand for native content integration that bypasses traditional cable and satellite intermediaries. By securing a spot on Samsung TV Plus, JOJO Ltd aligns with the global trend of 'FAST' channels, which offer linear television experiences over the internet.

This model is particularly effective for reaching vernacular audiences who prefer curated, lean-back viewing experiences on larger screens compared to mobile-only applications.

JOJO · financial snapshot
Share price₹217.3
Market capitalisation₹1,498.53 Cr
Revenue (annual)₹24.01 Cr
Net profit (annual)₹5.62 Cr
Revenue (latest quarter)₹4.52 Cr-64.15% vs previous quarter
Net profit (latest quarter)₹0.90 Cr-81.23% vs previous quarter
P/E (TTM)213.39×Sector 27.12×
Promoter holding67.79%-0.01% QoQ
FII holding0%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by JOJO Ltd announcing a distribution agreement with Samsung India Electronics Pvt. Ltd. for Samsung TV Plus. Market figures from a third-party data provider.

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