United Breweries Launches Heineken Silver in Assam; Expands Premium Reach

Key numbers

Market Cap	₹31,123 CrMid Cap
PE TTM	78.67Sector PE: 27.96
Promoter Holding	70.83%Latest Qtr
1Yr Price Change	-32.58%Underperformer

Key highlights

• Heineken Silver available in Assam across retail outlets starting October 9, 2026
• Product priced at 120 rupees for a 330ml pint and 200 rupees for a 650ml bottle
• UBL reported quarterly operating revenue of 3066.86 crore rupees for June 2026
• Company targeting 20 percent to 25 percent annual growth in the premium beer segment
• Assam launch follows recent expansions in Kerala, Odisha, and Madhya Pradesh in August 2026

Premiumization Strategy in Northeast India

United Breweries continues to drive its premiumization agenda by introducing Heineken Silver to the Assam market. This launch brings the brand's footprint to 11 Indian markets, reflecting a focus on capturing the growing demand for contemporary lager. The expansion into Assam is a critical step in the company's strategy to scale its international portfolio across diverse geographies.

This move follows a series of regional launches, including Kerala, Odisha, and Madhya Pradesh on August 25, 2026, and New Delhi in November 2025. The company is positioning the product as a smooth and refreshing alternative for consumers seeking high-quality international brewing standards.

Retail Pricing and Product Availability

• Retail price for 330ml pint set at 120 rupees
• 500ml can available at 160 rupees across retail outlets
• 650ml bottle priced at 200 rupees for the Assam market
• Brewed using signature A-Yeast and a horizontal brewing process
• Ingredients include only natural barley, hops, and water
• Product positioned within the Premium Mild Lager Beer category

Market Expansion and Consumer Preference

The continued expansion of Heineken Silver reflects the growing consumer preference for premium beer offerings across India. Assam is an important market, with consumers increasingly exploring premium beer choices.

Financial Performance and Sector Outlook

For the quarter ended June 30, 2026, United Breweries reported operating revenue of 3,066.86 crore rupees, a 7.07% increase compared to the same period last year. Net profit for the quarter was 166.33 crore rupees, representing a 9.54% decline year-on-year, while the operating profit margin stood at 9.21%. The company currently trades at a P/E ratio of 78.67, significantly higher than the sector average of 27.96.

Management previously guided for a 20% to 25% annual growth rate in the premium beer segment over the next three to five years, highlighting the importance of launches like Heineken Silver in achieving these long-term targets.

What to watch next

• Board meeting to approve Q2 FY27 unaudited financial results on October 27, 2026
• Expansion updates for premium segment brands in other northern and eastern states
• Progress on the targeted 20-25% annual growth rate in the premium beer category

“With our entry into the state, we are making Heineken Silver available to more consumers, bringing its smooth and refreshing taste experience to the market.”

United Breweries · financial snapshot

Share price	₹1177.1
Market capitalisation	₹31,123.12 Cr
Revenue (annual)	₹9,239.94 Cr
Net profit (annual)	₹413.17 Cr
Revenue (latest quarter)	₹3,066.86 Cr+36.30% vs previous quarter
Net profit (latest quarter)	₹166.33 Cr+63.42% vs previous quarter
P/E (TTM)	78.67×Sector 27.96×
Promoter holding	70.83%0.00% QoQ
FII holding	4.87%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.