MTR Expands Sweets Portfolio to 27 Offerings with 8 New Product Launches in Metro Cities

Key numbers

Market Cap	₹7,671.4 CrFMCG Sector
PE TTM	26.05Sector PE 42.02
Promoter Holding	75%Zero Pledged
1-Yr Price Change	-23.29%Price Performance

Key highlights

• Launch of 8 new products across Mysore Pak and Gulab Jamun categories
• Total sweets portfolio expanded to 27 offerings spanning traditional and modern formats
• Introduction of Ghee Jaggery range including Jaggery Ghee Mysore Pak and Coconut Burfi
• Launch of MTR Mysore Pak Date Bites, a two-layered format targeting everyday snacking
• Availability confirmed across top metro cities through quick-commerce and retail channels

MTR Strengthens Presence in Indian Sweets Market

Orkla India subsidiary MTR Foods is deepening its presence in the sweets segment at a time when consumer preferences are shifting toward greater variety and mindful ingredients. The company reported a net profit of 87.7 crore for the quarter ended June 30, 2026, representing a year-on-year growth of 11.13 percent. This latest product introduction leverages the brand's century-long legacy to target a wider audience through differentiated offerings.

The expansion follows a series of 2026 launches, including North Karnataka regional products in August and a protein-based breakfast line in July, as the company maintains its 17.07 percent operating profit margin.

Breakdown of the New Sweet Innovations

• Milk Mysore Pak and Kaju Mysore Pak variants expand the premium traditional range
• Ghee Jaggery range introduces Jaggery Ghee Mysore Pak and Ghee Dry Fruit Burfi
• Mysore Pak Date Bites offer a distinctive two-layered format bridging indulgence and snacking
• Gulab Jamun portfolio now includes Dry Jamun, Kala Jamun, and Kesar Badam variants
• Distribution focused on top metro cities via quick-commerce platforms and modern trade
• Launch supported by the India's Sweetest Language cultural storytelling campaign

Strategic Innovation at MTR Foods

Sweets are becoming an increasingly important pillar of our business, and our focus is on creating new ways for consumers to enjoy familiar favourites. Through new formats, ingredient-led innovations and differentiated consumption occasions, we are bringing our iconic sweets such as Mysore Pak and Gulab Jamun to a wider audience across the country.

Financial Performance and Category Outlook

Orkla India recorded operating revenue of 659.1 crore for the first quarter of FY27, reflecting a 10.4 percent increase over the previous year. While the stock has seen a one-year price decline of 23.29 percent, the company maintains a Piotroski Score of 7, indicating strong financial positioning. Management previously provided guidance for sustained double-digit revenue growth and operating EBITDA margins in the 17 percent to 18 percent range for FY27.

This sweets portfolio expansion aligns with that strategy, aiming to balance traditional tastes with the convenience required for modern metro consumption occasions.

What to watch next

• Declaration of H1 FY27 financial results following the insider trading window closure on October 1, 2026
• Consumer adoption rates of the 'Date Bites' snacking format on quick-commerce platforms
• Progress toward the management-guided 17-18% EBITDA margin for the full fiscal year 2027

“At MTR, innovation begins with understanding how consumer preferences are evolving. We are seeing strong momentum in the sweets category, supported by a growing demand for products that combine tradition with contemporary relevance.”

Orkla India · financial snapshot

Share price	₹560
Market capitalisation	₹7,671.40 Cr
Revenue (annual)	₹2,509.14 Cr
Net profit (annual)	₹285.67 Cr
Revenue (latest quarter)	₹659.10 Cr+5.32% vs previous quarter
Net profit (latest quarter)	₹87.70 Cr+19.43% vs previous quarter
P/E (TTM)	26.05×Sector 42.02×
Promoter holding	75%0.00% QoQ
FII holding	2.3%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.