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Product Launched

Mastek Launches AI-Native 'Services as Software' Strategy to Cut Enterprise Costs

Mastek Limited has officially introduced its Services as Software (SaS) strategy, launching AI-native solutions for CRM and Intelligent Document Processing. This strategic move aims to replace traditional enterprise software with outcomes-based AI services, targeting a 10% improvement in sales win probabilities for its clients.

A female engineer works on code in a contemporary office setting, showcasing software development. Stock photo illustrating Mastek's product launched story.
Photo: ThisIsEngineering / Pexels
Key numbers
Order Backlog ₹2,935.2 CrAs of June 2026
Market Cap ₹4,823.4 CrIT Consulting
TTM P/E Ratio 11.54xSector: 21.56x
Promoter Holding 35.76%No Pledge

Key highlights

  • Unveiled 'Services as Software' (SaS) strategy to reduce software subscription overheads
  • Launched MastekCRM, an AI-native platform developed at the Mastek AI Center of Excellence
  • Introduced Intelligent Document Processing (IDP) to replace legacy SAP-based procurement systems
  • Strategic target to improve win probability by 10% using contextual data and intelligence
  • AI-focused deals now comprise approximately 45% of the company's new bookings
  • Company manages a 12-month order backlog of ₹2,935.2 crore as of June 30, 2026

Transitioning from SaaS to AI-Native Services

Mastek is pivoting its core delivery model from traditional Software as a Service (SaaS) to an AI-native Services as Software (SaS) approach. This strategy addresses the underutilization of enterprise applications, where industry data suggests only one-third of licensed SaaS applications are actively used. By combining deep domain expertise with generative AI and engineering, Mastek aims to eliminate unnecessary software complexity.

The company reported a consolidated revenue of ₹985.25 crore for the quarter ended June 30, 2026, representing a 7.7% year-on-year growth, providing a stable financial base for this high-tech transition.

The MastekCRM and IDP Solutions

  • MastekCRM: Replaces legacy CRM environments with a system of intelligence that integrates case studies and proposal assets.
  • Intelligent Document Processing (IDP): Replaces legacy SAP Procurement and Expense Management applications for cost optimization.
  • Customer Zero Approach: Both solutions were stress-tested internally by Mastek’s global sales and marketing teams before market launch.
  • Mastek Hub: A centralized knowledge platform that powers real-time recommendations and institutional knowledge capture.
  • Forecasting Efficiency: The new CRM platform focuses on improving sales forecasting and automated institutional data capture.

Strategic Alignment and AI Momentum

This launch follows a series of AI-focused milestones, including the 2025 releases of the ADOPT AI suite and the Mastek Lightbeam platform for Snowflake. The company’s focus on AI is reflected in its order book, which reached ₹2,935.2 crore by mid-2026, with AI-related deals making up 45% of new bookings. Management previously identified an incremental revenue opportunity of over $100 million through strategic partnerships in healthcare AI.

With a Trailing Twelve Month (TTM) net profit of ₹417.83 crore and an operating margin of 15.4%, Mastek is leveraging its internal AI Center of Excellence to drive higher-margin service-led software models.

Reimagining Talent and Processes

Our learning is that applying AI to just speed up old ways of working will only give a good use case for AI to deliver a tangible business benefit. Organizations must reimagine their processes and reskill their talent.

— Umang Nahata, CEO, Mastek Limited
Earlier announcements by Mastek
DateAnnouncementAmount
19 Jun 2025Launch of ADOPT AI, an enterprise-wide generative AI solution suite and agentic platform across Technology, Business, and DataSource: mastek.com–
08 May 2025Launch of Mastek Lightbeam, an AI-driven workload optimization platform for Snowflake and Data CloudSource: indiainfoline.com–

What to watch next

  • Final dividend payment of ₹16 per equity share scheduled for October 07, 2026
  • Announcement of Q2 FY27 financial results on October 31, 2026
  • Management guidance anticipates FY27 performance will outperform FY26 levels

“Mastek's strategy is not about becoming a software product company. Instead, we are representing a new services-led model where deep domain expertise, AI, data, and engineering converge to deliver continuously evolving business capabilities.”

— Umang Nahata, CEO

“MastekCRM combines customer case studies, project experience, proposal assets, and business intelligence to enable AI-driven decision-making. The platform helps sales teams prepare for client meetings, improve forecasting, automatically capture institutional knowledge, and surface relevant recommendations in real time.”

— Ritwik Batabyal, CTIO
Mastek · financial snapshot
Share price₹1555.6
Market capitalisation₹4,823.36 Cr
Revenue (annual)₹3,698.75 Cr
Net profit (annual)₹404.00 Cr
Revenue (latest quarter)₹985.25 Cr+5.04% vs previous quarter
Net profit (latest quarter)₹105.88 Cr-0.25% vs previous quarter
P/E (TTM)11.54×Sector 21.56×
Promoter holding35.76%0.00% QoQ
FII holding7.45%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by Mastek Limited announcing the launch of its AI-native Services as Software (SaS) strategy. Market figures from a third-party data provider.

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