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Partnership

Lemon Tree Hotels Signs 4,000-Key Deal With Omaxe to Scale Asset-Light Portfolio

Lemon Tree Hotels and its subsidiary Carnation Hotels have signed a Memorandum of Understanding with Omaxe Limited to operate approximately 4,000 keys across India. This strategic alliance represents the company's largest single operating arrangement to date, significantly expanding its managed portfolio in Tier-2 and Tier-3 markets.

Luxurious hotel lobby featuring a grand Christmas tree adorned with ornaments and gifts. Stock photo illustrating Lemon Tree Hotels' partnership story.
Photo: Quang Nguyen Vinh / Pexels
Key numbers
Operating Arrangement 4,000 KeysLargest single deal
Market Cap ₹9,004.67 CrMid-cap
P/E TTM 38.35Sector PE 42.38
Promoter Holding 22.32%Steady QoQ
Order fromOmaxe Limited
Lemon Tree Hotels · share price, past month

Key highlights

  • Partnership involves operating hospitality assets across transit hubs, pilgrimage sites, and commercial districts
  • The 4,000-key deal increases the company's total development pipeline to nearly 16,000 keys
  • Asset-light strategy targets rapid scaling in regional markets like Lucknow, Vrindavan, and Amritsar
  • Omaxe Limited provides real estate development expertise spanning nearly four decades for the project
  • Collaboration focuses on high-demand drivers in emerging business and leisure destinations
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Strategic Expansion via Largest Single Operating Deal

Lemon Tree Hotels Limited, through its wholly owned subsidiary Carnation Hotels Private Limited, has entered into a major partnership with real estate developer Omaxe Limited. The Memorandum of Understanding covers the operation of approximately 4,000 hotel keys in multiple key destinations across India. This arrangement stands as the largest single operating contract in Lemon Tree's history, effectively boosting the company's total development pipeline to nearly 16,000 keys.

The move reinforces the company’s asset-light growth model, allowing it to leverage established real estate assets without direct ownership, thereby scaling its managed portfolio across diverse formats.

Target Destinations and Regional Market Focus

  • Lucknow: Expansion into the capital city of Uttar Pradesh and major transit hubs
  • Vrindavan: Targeted hospitality development for the growing spiritual tourism segment
  • Amritsar: Establishing a stronger presence in one of India's primary pilgrimage destinations
  • Greater Noida & Faridabad: Tapping into the industrial and commercial demand of the NCR region
  • Amausi, Ghaziabad & Kaushambi: Strengthening footprint across strategic transport and residential corridors

Financial Performance and Strategic Growth Targets

In the quarter ended June 30, 2026, Lemon Tree Hotels reported operating revenue of ₹344.61 crore, reflecting a 9.13% year-on-year growth. Net profit for the same period stood at ₹46.03 crore, up 20.09% compared to the previous year. This performance comes as the company works toward management guidance set on August 10, 2026, which targets 10% annual revenue growth for FY27.

Furthermore, the company aims for a consolidated EBITDA margin of at least 50% by FY28, with the current operating profit margin sitting at 43.44% as of the latest quarterly results.

A Pipeline of Rapid New Openings

  • September 24, 2026: Signed license agreement for a 90-room Lemon Tree Hotel in Patancheru, Telangana
  • September 14, 2026: Formed a joint venture with RJ Corp Limited for the Aurika Shillong project
  • August 13, 2026: Agreed to license a 110-room Lemon Tree Premier in Visakhapatnam
  • July 28, 2026: Signed license agreement for a 51-room Keys Select property in Ujjain
  • July 14, 2026: Expanded Northeast footprint with a 70-room Lemon Tree Hotel in Jorhat

Scaling Through Asset-Light Management

Tier-2 and Tier-3 cities have long been central to our India growth strategy, and this operating arrangement lets us scale it faster, from transit hubs in Lucknow to temple towns like Vrindavan. This will accelerate Lemon Tree Hotels’ asset-light growth strategy, enabling the Company to expand its managed portfolio across diverse markets and asset formats.

— Mr. Neelendra Singh, Managing Director, Lemon Tree Hotels Limited
Earlier announcements by Lemon Tree Hotels
DateAnnouncementAmount
24 Sep 2026License agreement for Lemon Tree Hotel, Patancheru, Telangana (90 rooms)Source: BSE filing–
14 Sep 2026Joint venture agreement between Carnation Hotels and RJ Corp Limited for Aurika Shillong projectSource: NSE filing–
13 Aug 2026License agreement for Lemon Tree Premier, Visakhapatnam, Andhra Pradesh (110 rooms)Source: BSE filing–
10 Aug 2026License agreements for Lemon Tree Premier, Madurai and Keys Select by Lemon Tree Hotels, McleodganjSource: market data.com–
28 Jul 2026License agreement for Keys Select by Lemon Tree Hotels, Panthpiplai, Ujjain, Madhya Pradesh (51 rooms)Source: NSE filing–
14 Jul 2026License agreement for Lemon Tree Hotel, Jorhat, Assam (70 rooms)Source: NSE filing–

What to watch next

  • Announcement of Q2 FY27 financial results by November 14, 2026
  • Filing of the Fleur Hotels composite restructuring scheme with NCLT by March 22, 2027
  • Phased operationalization of the 4,000 hotel keys under the Omaxe partnership

“Our arrangement with Lemon Tree Hotels brings established operating expertise to this strategy, while our sale-led development model enables us to pursue this expansion with a disciplined approach to capital deployment.”

— Mr. Mohit Goel, Managing Director, Omaxe Ltd.
Lemon Tree Hotels · financial snapshot
Share price₹113.66
Market capitalisation₹9,004.67 Cr
Revenue (annual)₹1,444.50 Cr
Net profit (annual)₹227.10 Cr
Revenue (latest quarter)₹344.61 Cr-17.24% vs previous quarter
Net profit (latest quarter)₹46.03 Cr-49.69% vs previous quarter
P/E (TTM)38.35×Sector 42.38×
Promoter holding22.32%0.00% QoQ
FII holding19.44%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by Lemon Tree Hotels Limited announcing the signing of a Memorandum of Understanding with Omaxe Limited. Market figures from a third-party data provider.

Read the filing ↗
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