What Is the Partnership?
Landmark Cars Limited has entered into a strategic partnership with OLX India, a subsidiary of CarTrade Tech Limited, to establish an integrated phygital platform for pre-owned vehicle transactions. The collaboration combines OLX India’s digital reach with Landmark’s physical infrastructure of over 140 retail and service touchpoints across 12 states. The business model operates on a revenue-sharing basis under a co-branded proposition.
It aims to bridge the trust gap in the used car market by offering online discovery alongside physical inspection, test drives, and post-sale warranty support. The rollout will proceed in phases, initially targeting select major cities before expanding nationally.
Partner Profile
- OLX India is part of CarTrade Tech Limited, which serves over 80 million monthly unique users across platforms like CarWale and BikeWale
- The platform hosts more than 63 percent of India’s online used car listings and facilitates the auction of over 1.5 million vehicles annually
- OLX India specifically brings a user base of more than 23 million consumers annually who are actively buying or selling used cars
- The partnership leverages CarTrade proprietary VAYA AI technology for pricing intelligence and market insights
- CarTrade Tech operates an asset-light model with a nationwide network spanning 500 physical locations
What It Unlocks
This alliance allows Landmark Cars to scale its presence in the pre-owned segment by utilizing OLX digital engagement tools and pricing intelligence. Landmark’s existing outlets will be transformed into Experience Centres responsible for vehicle inspections, handovers, and technical certifications. For consumers, the partnership simplifies the fragmented used car journey, integrating financing, registration transfers, and after-sales servicing into a single workflow.
By utilizing VAYA AI, the platform intends to provide data-driven car condition intelligence, potentially increasing transaction velocity and reducing the time-to-sale for inventory acquired through the revenue-sharing model.
Financial Context
Landmark Cars currently reports a trailing twelve-month operating revenue of ₹5,136.87 crore, reflecting an annual growth of 21.68 percent. The company net profit for the TTM period stands at ₹44.95 crore, having achieved a significant annual net profit growth of 134.19 percent. While the company maintains a strong durability score of 85, its stock has seen a 17.49 percent decline over the past year, currently trading at a P/E of 46.72, which is closely aligned with the industry average of 46.59.
The expansion into the pre-owned vehicle and after-sales segments through this partnership aligns with its recent quarterly revenue growth of 22.66 percent YoY.
Industry Landscape
- India pre-owned car market is shifting toward phygital models to address the trust deficit between online listings and physical vehicle condition
- The specialty retail and automotive dealership sector in India has seen significant consolidation as players integrate after-sales and insurance services
- Digital automotive ecosystems now host over 60 percent of used car listings, yet physical inspection remains a critical conversion point for Indian buyers
- Revenue-sharing partnerships between digital aggregators and physical retailers are becoming a standard strategy to reduce capital expenditure while expanding reach
