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Partnership

Gyftr Ltd Partners with Action Tesa to Power Channel Partner Rewards Program

Gyftr Limited has entered into a strategic partnership with Balaji Action Buildwell Private Limited, popularly known as Action Tesa, to manage its channel partner rewards. Gyftr will provide the technological infrastructure and digital gifting solutions to power the manufacturer's engagement program for its network of dealers and distributors.

Hand holding smartphone displaying digital wallet app interface, blurred monitor in background. Stock photo illustrating Gyftr's partnership story.
Photo: Tranmautritam / Pexels
Key numbers
Market Cap ₹1,298.06 CrMid-range Performer
Revenue Growth YoY 1,307.42%Quarterly result
PE TTM 74.88Sector PE: 22.36
RSI 44.21Neutral Zone

Key highlights

  • Gyftr to provide end-to-end digital reward fulfillment for Action Tesa's channel partners
  • Collaboration focuses on automating the gifting ecosystem for the building materials giant
  • Gyftr reported a 1,307% YoY quarterly revenue growth in the most recent fiscal period
  • Action Tesa is a major Indian manufacturer of MDF, Particle Boards, and Door Skins
  • The partnership aligns with Gyftr's strategic expansion into B2B corporate loyalty services

What Is the Partnership?

Gyftr Limited has finalized a partnership agreement with Balaji Action Buildwell Private Limited, operating under the brand name Action Tesa. Under the terms of this collaboration, Gyftr will leverage its digital gifting and voucher infrastructure to power Action Tesa's rewards and gifting programme. The initiative is specifically designed for Action Tesa's channel partners, which typically include a wide network of dealers, distributors, and influencers within the interior infrastructure sector.

This integration allows the manufacturer to offer instant digital rewards, streamlining a process that traditionally involves significant logistics and inventory management for physical gifts.

Partner Profile

Balaji Action Buildwell, or Action Tesa, is a dominant player in the Indian wood-panel industry. The company operates one of the country's largest manufacturing plants for Medium Density Fiberboard (MDF) and Particle Boards in Sitarganj, Uttarakhand. Its product portfolio extends to UV boards, HDHMR, and Boilo, serving a massive ecosystem of interior designers, contractors, and hardware retailers.

By choosing Gyftr, Action Tesa moves toward a digital-first engagement model, ensuring that its diverse network of channel partners receives incentives in a timely and seamless manner across multiple geographies.

What It Unlocks

  • Scalability for Gyftr's B2B segment by tapping into the massive building materials dealer network
  • Higher platform utilization as Action Tesa's partners redeem rewards through Gyftr’s brand voucher ecosystem
  • Reduction in operational overheads for Action Tesa through automated reward disbursement
  • Enhanced tracking and data analytics for partner engagement and incentive performance
  • Strengthening of Gyftr's market position as a specialized fintech provider for corporate loyalty solutions

Financial Context

Gyftr, formerly known as LKP Finance Limited, has undergone a significant business transformation, reflected in its recent financial performance. The company reported a massive annual operating revenue of ₹396.36 crore, a growth of over 5,800% year-on-year. With a market capitalization of ₹1,298.06 crore, the company currently trades at a TTM P/E of 74.88, which is higher than the industry average of 37.4.

Despite the high valuation, the company maintains a low debt-to-equity profile and a Piotroski score of 4, indicating stable operational fundamentals during its rapid scaling phase.

Gyftr · share price, past month
Gyftr · financial snapshot
Share price₹169
Market capitalisation₹1,298.06 Cr
Revenue (annual)₹396.36 Cr
Net profit (annual)₹18.39 Cr
Revenue (latest quarter)₹155.30 Cr-48.29% vs previous quarter
Net profit (latest quarter)₹3.65 Cr+32.56% vs previous quarter
P/E (TTM)74.88×Sector 22.36×
Promoter holding50.08%0.00% QoQ
FII holding5.1%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by Gyftr Limited announcing a partnership with Balaji Action Buildwell Private Limited for partner rewards. Market figures from a third-party data provider.

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