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Product Launched

Crompton Greaves Consumer Launches InstaNourish Kettle and Smart Water Controllers

Crompton Greaves Consumer Electricals Ltd has launched the InstaNourish Pro Multi-Purpose Kettle and the INTELLISENSE SmartPro wireless water level controller. These additions aim to strengthen the company’s presence in the small kitchen appliances and smart water management segments while enhancing consumer engagement through AI-powered marketing.

A warm kitchen setup with an electric kettle, potted plant, mugs, and tiled counter. Stock photo illustrating Crompton Greaves Consumer Electricals' product launched story.
Photo: Dương Nhân / Pexels
Key numbers
Kettle MRP ₹2,700Per Unit
Market Cap ₹13,129.42 CrConsumer Durables
P/E TTM -58.62Sector 43.95
Day RSI 31.09Near Oversold
Crompton Greaves Consumer Electricals · share price, past month

Key highlights

  • InstaNourish Pro Multi-Purpose Kettle launched with 1.2-litre capacity at an MRP of ₹2,700
  • INTELLISENSE SmartPro water controller introduced using LoRa technology for wireless range up to seven floors
  • Company reported Q1 FY27 revenue of ₹2,235.02 crore, up 11.84% year-on-year
  • Net profit for the same quarter rose 14.87% YoY to ₹140.48 crore
  • Management maintains a long-term guidance to double revenue to ₹15,000 crore by FY31

Crompton Targets Small Kitchens With Multi-Purpose Kettle

Crompton Greaves Consumer Electricals Ltd has officially introduced the InstaNourish Pro Multi-Purpose Kettle, a 1.2-litre appliance designed for searing, steaming, and boiling. Priced at an MRP of ₹2,700, the product targets urban consumers in smaller living spaces or hostels who require versatile cooking solutions without a full kitchen setup. The 600W appliance features a stainless steel steamer basket, a cool-touch body, and dry boil protection with auto shut-off.

This launch follows the company's recent expansion into the small kitchen appliances segment, which has previously included air fryers and mixer grinders, aimed at capturing a larger share of the household equipment market.

Key Features of the INTELLISENSE SmartPro

  • Wireless LoRa technology enables connectivity between the ground floor and the seventh floor without inter-floor wiring
  • Compatibility with the Crompton Senze App allows users to monitor water levels and set up to 10 schedules remotely
  • The system provides integrated motor protection against voltage fluctuations, overload, and dry-run conditions
  • An IP65 weatherproof rating makes the controller suitable for outdoor installations exposed to varying weather
  • Automatic start and stop functionality helps prevent tank overflow and ensures efficient water management

Verbatim Quote on Product Strategy

With InstaNourish Pro, our aim is to make cooking more versatile and convenient by giving consumers the freedom to sear, steam and boil using one appliance, while making it easier to prepare a variety of foods at home.

— Anand Kumar N, Business Head – Pumps & Kitchen Appliances, Crompton Greaves Consumer Electricals Ltd

Financial Performance And Long-Term Guidance

The company reported operating revenue of ₹2,235.02 crore for the quarter ended June 30, 2026, representing an 11.84% year-on-year growth, though trailing the sector revenue growth of 25.98%. Net profit for the same period rose to ₹140.48 crore. These product launches align with management's strategic guidance to double total revenue to approximately ₹15,000 crore by FY31.

To support these targets, the company has planned a capital expenditure of ₹350 crore for a new greenfield ceiling fan manufacturing facility, which is scheduled to begin commercial production in the first quarter of financial year 2029.

Earlier announcements by Crompton Greaves Consumer Electricals
DateAnnouncementAmount
09 Oct 2026INTELLISENSE SmartPro wireless water level controllerSource: theprint.in–
08 Oct 2026InstaNourish Pro multi-purpose electric kettleSource: aninews.in–
11 Sep 2026WallSmile outdoor decorative wall light rangeSource: scanx.trade–
04 Aug 2026Ameo Edge 5L digital air fryer with NutriGuard technologySource: songoti.in–
12 Jun 2026Crompton Armor house wiresSource: theprint.in–
19 Nov 2025Viona hobs and Eliteo BLDC chimneysSource: crompton.co.in–

What to watch next

  • Board meeting to approve Q2 FY27 and H1 FY27 financial results: 16 October 2026
  • Commercial production launch at the new greenfield ceiling fan facility: Q1 FY29
  • Progress toward the FY31 revenue target of ₹15,000 crore

“Equally, as a brand, we are experimenting boldly with AI-powered storytelling to reimagine consumer engagement in what has been a low-involvement category.”

— Tanmay Prusty, Chief Marketing Officer
Crompton Greaves Consumer Electricals · financial snapshot
Share price₹203.9
Market capitalisation₹13,129.42 Cr
Revenue (annual)₹8,095.52 Cr
Net profit (annual)-₹242.17 Cr
Revenue (latest quarter)₹2,235.02 Cr-2.11% vs previous quarter
Net profit (latest quarter)₹140.48 Cr+126.31% vs previous quarter
P/E (TTM)-58.62×Sector 43.95×
Promoter holding0%0.00% QoQ
FII holding19.89%Current quarter

Reference market data from a third-party provider, as of the story. Not a valuation or a recommendation.

Source verified

Exchange filing by Crompton Greaves Consumer Electricals Ltd announcing the launch of new kitchen and water management products. Market figures from a third-party data provider.

Read the filing ↗
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